Reputation Marketing: Every Business NEEDS A Five Star Reputation!
What is Reputation Marketing?
Reputation marketing refers to the building of a five star reputation, and then marketing it to get more conversions and customers.
For example:
● Testimonials
● Online ratings
● Online reviews
● Community awards
● Social media comments
There is more competition now than there has every been in the marketing realm. Successful businesses of all sizes are incorporating strategies into their daily business activities to help them stand out against their competition offering similar services or products.
While many businesses are looking to advanced technological solutions to get the upper hand over their competition, smart businesses are simply incorporating increasingly popular marketing tactics such as reputation marketing to attract prospective clients.
What are the Main Components of Reputation Marketing?
● Marketing your reputation
● Improving your reputation
Why is Reputation Marketing Important?
Consumers are much more savvy than they were just a year ago.
Instead of making impulsive purchases, they are now putting energy into researching product and service reviews to help guide their purchasing decisions.
Prospective customers read between 6-10 reviews and social media comments, as well as watching customer video testimonials, before determining if your brand is trustworthy.
Statistics
● 90% of consumers say positive reviews impact their purchasing decisions.
● 88% of consumers use the internet to research goods and services before making a purchase.
● 84% of consumers trust online reviews as much as recommendations from friends and family.
The world is changing. Consumers can see the machine behind the curtain and desperately crave something genuine to connect to. Actively marketing your reputation to connect with potential customers can increase conversion rates and revenue by acquiring new customers more efficiently and strengthening bonds with existing customers.
Learn more about how using reputation marketing and the impact it’s already having on your business, contact us today!